Portfolio Marketing Clients
Typical client relationships for the Portfolio Marketing group are established within the Marketing department of companies with large or growing portfolios (consumer or business). The Portfolio Marketing group typically acquires, manages, and analyzes customer and/or portfolio data, identifies practical business intelligence from this analysis, and assists clients in implementing customized solutions that increase their marketing ROI and overall customer or portfolio profitability. Often this work is done in support of monthly marketing campaigns and includes target model development, lead selection, campaign reporting, and contact management.
This group also engages in analytics to support other strategic initiatives. Portfolio Marketing’s client relationships are typically characterized by a very high touch, integrated, customer-centric approach within annual or multi-year commitments.
Fifth Third Bank
Jon Groch, Senior Vice President, Bank Card Products
"Having a better understanding of customer trends and behaviors allows us to deepen and strengthen customer relationships, extend our brand penetration, strategically refine our product offering, and enhance profitability."
Wachovia Insurance Services, Inc.
Ken Shore, Senior Vice President, Insurance Sales Integration Manager
"Analytic Innovations has done a tremendous job in getting to know Wachovia's business model, and partnering with its team to develop web-based tools which Wachovia believes will enhance its sales process."
Robert Bosch Tool Corporation
Richard Holbach, e-commerce Manager, Bosch Power Tools
"Analytic Innovations has the experience, expertise, and creativity we need to form stronger relationships with consumers who know us while more efficiently reaching out to new prospects. Most importantly, Analytic Innovations provides us with strategic marketing insight as we build a new customer relationship management program from the ground up."
DIRECTV
Amanda Farnow, Senior Manager, Market Planning and Analysis
"Analytic Innovations has provided us with the necessary bandwidth to execute targeted, effective marketing campaigns and conduct detailed analysis of our customer base."
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