AI Research

The mission of AI Research is to develop practical yet elegant solutions to emerging data and marketing challenges. As successful research solutions to fundamental business challenges emerge, these are incorporated into the suite of products and services that Analytic Innovations offers to our customers and the broader marketplace.

For almost two decades, Analytic Innovations has been providing data and analytic solutions and consulting services to the direct marketing industry. Our expertise in the areas of campaign management and execution, portfolio reporting and forecasting, and predictive analytics is well respected in marketing research circles. Such ‘traditional’ services still constitute the core of our business.

However, with the advent of faster computing, easily accessible data storage, newer analytic techniques, and the Web 2.0, a revolution in marketing strategy is underway. With the burgeoning of the Web as a platform for commerce, the ever-increasing size of product portfolios, and a renewed focus on consumer preference, marketing strategies are shifting away from finding the best customers for a given product toward placing the best product(s) in front of a specific customer.

AI Research is at the forefront of this push to develop analytic and predictive tools that improve profitability and customer experience by taking full advantage of customer preferences. Whether through optimal allocation, personalized recommendation, or deep extraction methods, we are developing creative solutions to the most complex business challenges.