Custom Analytics

At Analytic Innovations, we leverage our vast experience and varied expertise to develop and execute a wide range of analytic products and analytic consulting services. Our strength lies in the capacity and intellectual curiosity of our analysts and in our consultative approach to finding solutions grounded in smarter, newer technologies. Analytic technologies developed in our own Research laboratory and field-tested through custom engagements, give us an edge in an ever-evolving environment of data-driven marketing analytics.

Analytic Products

With proprietary methods for trending and transforming data we are able to extract higher value information for analytic purposes. We apply a wide-ranging suite of traditional and cutting-edge analytic techniques to large and complex data sets including behavioral, transaction, demographic, and third-party customer data. Our numerous capabilities reflect ways in which we continue to provide our clients with relevant, effective, and advanced solutions to their complex business problems.

Analytic Consulting

We recognize that the demand for and suitability of any analytic product varies with the analytic maturity of any organization wanting to leverage the power lurking in their enterprise-wide data repositories. Without the benefit of experience and expertise, the options can be overwhelming and missteps, costly. We offer to bring our knowledge and experience, honed over 20 years in the service of clients representing a wide cross-section of industries, in the areas of data and marketing evaluation, RFP creation and vendor selection support, needs assessment and hiring support, and much more.

Our Custom Analytics services include:

• Market Segmentation
• Store Segmentation
• Mystery Shopper Analysis
• Targeting and Feature Extraction
• Broadcast Performance Analysis and Forecasting
• Product Sequencing